Pop up shops are popping up everywhere, from the streets of the capital to back waters of hill and sale. Sounds almost over-dramatic but the pop up shop revolution has shown no … [Read more...]
5 minute read: how to use Vine
Vine is an app that allows you to create and share small bites of video. Many businesses are using ‘vines’ as a marketing vehicle. If you feel your marketing could do with a boost, … [Read more...]
5 minute read: how to create a #hashtag campaign
Hashtags are a great way of connecting and engaging with an audience but, in order for them to become the marketing vehicle you want or need them to be, you need to take several … [Read more...]
The Value of the Landing Page
The online world is full of links, all competing to grab the attention of the thousands of passing eye balls per hour; some will blink and stay long enough to … [Read more...]
10 steps for better search results local businesses – Part 2
In the first instalment of optimising your website for a local audience, we looked at 5 steps: keywords, optimisation, Google Local, local business listing websites and … [Read more...]
Going viral – what #TheDress taught us
If you have not been on the Internet for the last few weeks (pfft! Who can live without it?), then you will have seen or even partaken in the #TheDress debate (take a look at the … [Read more...]
Top trends in Content Marketing 2015
You know all those blogs you write and stuff you create that is content? People are reading it but, do you know how many? Do you know why? Who are you aiming for…? There are many … [Read more...]
The Psychology of Marketing… or understanding neurological quirks!
Our recent post on psychology and colour was incredibly popular, not surprising when you consider some of the data that various surveys and the like threw in to the popular domain. … [Read more...]
How marketing to the modern man is changing…
Admit it, when you think of marketing and customers, you automatically think of women. And to a certain extent, we can forgive you for that. In most cases, women tend to make the … [Read more...]
Social media, statistics and decisions – Part 2
In part 1 of what statistics about social media usage can mean to us, as a business, we focused mainly on data and figures that related to Twitter. Knowing the group you and your … [Read more...]
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