Nothing stays the same forever. As much as we love the status quo, there is an interesting visual that shows our comfort zone as being a tiny bubble in the bottom left hand corner … [Read more...]
5 minute read: 55% of visitors spend less than 15 seconds on your website
What?! Before you panic and run for the hills, we take a closer look at where and why this data was generated. And this is the focus of our first ‘5 minute read’. The … [Read more...]
How to avoid pitfalls and reap the rewards – a ‘how to’ guide for local websites
With the marriage of Twitter and Foursquare on the cards, it has, once again, thrown light on a sticky patch that many local businesses encounter, especially when creating their … [Read more...]
10 Crucial Ingredients to Website Credibility
Does your website include them all? Creating and maintaining a business website is a strategic, proactive task. It is your shop window, through which your online customers will … [Read more...]
10 small steps to better search engine rankings for LOCAL businesses – Part 1
Steps 1 to 5 of how to rank better in terms of being a local business (steps 6 to 10 to follow on….) Let’s starts this two-part article with a rhetorical question – would you like … [Read more...]
Going viral – what #TheDress taught us
If you have not been on the Internet for the last few weeks (pfft! Who can live without it?), then you will have seen or even partaken in the #TheDress debate (take a look at the … [Read more...]
Return of Investment on content marketing – another useless exercise?
Content Marketing, a ‘buzz phrase’ that umpteen blogs and articles are all talking about. Just when you think you have a handle on it, ‘they’ (the experts, unseen and anonymous) … [Read more...]
Social media, statistics and decisions – Part 2
In part 1 of what statistics about social media usage can mean to us, as a business, we focused mainly on data and figures that related to Twitter. Knowing the group you and your … [Read more...]
Social media, statistics and decisions – Part 1
Understanding all three components is somewhat essential we feel but unless you have a finely tuned analytical mind, it can be difficult to decipher the good, the bad and the ugly. … [Read more...]
Keeping your website alive
And we don’t mean the up time of servers! We are continuing our theme that websites are live, living things that need to be fed and nurtured on a regular basis. Websites … [Read more...]