Vine is an app that allows you to create and share small bites of video. Many businesses are using ‘vines’ as a marketing vehicle. If you feel your marketing could do with a boost, why not take a look at creating and sharing vines?
Step 1: Download the app
On Apple you will need to download the app via the App Store or through Google Play for android. Once you have downloaded it you will need to create an account. Like all accounts set up for business, take care which email, password and mobile number you use.
If you have a Twitter account, you can create an account through this social media platform. In fact, this is where you may have come across some short, bite size vines as Twitter acquired the app in October 2012.
This move was greeted with much furore and thus, the use of short video clips have gathered pace in recent years as a result.
Step 2: Your profile
Don’t forget the old, old lesson that creating and completing your profile is essential. Add a few words about your business, using your tag line and logo if you can. Add your location (great for local businesses) and select a profile colour.
You can also use your Twitter contacts on fine to ‘find friends’ in the app.
Step 3: Explore trending vines
Before you go plunging in and create mini-Hollywood blockbusters, take a moment to surf around the app to see what us trending.
You will notice from clicking on ‘home’, and then ‘explore’ that there are different categories of posts and, you will also see that #hashtags can be used on Vine too – perfect for a #hashtag campaign.
Step 4: Communicate
Vine Messages is a way to have video conversation with friends and customers too. You can do this by pressing and holding the camera icon. Don’t forget that you only have a few seconds so it is worth planning on what you intending saying or communicating in a few short seconds.
Top tip – before plunging into online marketing, why not make a few test videos and shares with trusted friends or colleagues?
Step 5: Record and share your own vines!
This is the exciting bit! Bearing in mind #hashtags, and your campaign goals, start creating your vines. Look online for examples created by other companies and how they utilised them. Once complete, don’t forget to share them.
Step 6: Interact
Vine is a social app, just like all those other mediums we use in everyday life. Not only should you be looking to interact with customers and ‘fans’, but take time to interact with other like-minded Vine users too. This way, you build a presence on a great app.
Step 7: Review
You can see how well your Vines are performing by examining your loop count. You can also use other analytics programs online to see how well people interact with Tweets and posts when they do, and when they do not have Vines are part of them.
Step 8: Branch out
Vine can be used on the web too, where you can ‘explore the beautiful world of looping videos’.
Using graphics and visuals such as short pieces of video is proven to have a dramatic effect on engagement rates, as well as being a powerful marketing tool. Why not take a look?
Have you used video, whether through Vine or maybe via YouTube? How did the experience impact on your business?