Deciding what text should go on your new website can be a frustrating & time consuming task.
If you find sometimes you can’t quite put pen to paper, or fingers to keyboard, & deciding what text needs to be on your website gives you cold sweats & sleepless nights, read on!
We’ve put together some pointers which help kick-start the process of creating good quality relevant content for your website.
Firstly, so you get the tone of your website correct, you need to decide who are your target audience – what type of visitor to your website do you imagine thinking, “hmm yes I need that service or product”.
Remember what are selling, you wouldn’t turn up to an interview in shorts & flip flops for an office job, likewise if your website gives the wrong impression of you or your products it will cost you business.
Below is a list of subject areas you may want to add to your website, some may be relevant to you, some not. It’s geared more towards businesses that offer services rather than products as we find people find it harder to sell themselves.
The list is not extensive and you should review your website content on a regular basis.
– Depending on what industry you’re in adding qualifications & membership to associations can give you credibility, likewise adding the address of where business is/will be registered (if you’re happy to put that on the website)
– Contact details – make it easy for visitors to your website to contact you (if you want to be contacted!)
– Where you are based and areas you cover
– What type of work you’ve carried out – (domestic, commercial, industrial etc)
– Examples of the work you have carried out.
– Locations/areas of work, commercial, residential etc-
– Previous clients & testimonials if possible.
– Pricing/Quote ( do you want to display pricing or give an indication, or ask to contact for a quote?)
– The type of services you can offer
Under each service you are ideally looking for 100-200 words, detailing the standards it adheres to, how the work is carried out, servicing & and any other information you think will be useful/ required.
The more information you can provide the more chances your website will be found online & it will give more creditability in the minds of the visitors to your website, this can always be built on over time
– Your experience
– When you qualified & what you qualified in
– Work Ethic – friendly, reliable, quality, safety etc.
– Reputation – customer satisfaction etc.
Images are key to any website as it can give your business a character that your potential customers can related to. If your target audience is more domestic you would likely do better if you upload pictures of yourself offering that personal touch, likewise if it was more industrial a more formal approach to images might be more suitable.
What’s key with any website is that you can add, delete, edit your own images and text with ease yourself.
Questions or Comments? – post them below!