Blog

  • Connecting Communities: The Power of Local Ties

    Running events can be a true delight when you’ve got the right community contacts on your side. Imagine it as organising a grand party where everyone knows everyone else—suddenly, what could be a daunting task becomes a joyful collaboration. Whether you’re hosting a local fête, a charity fundraiser, or a small business showcase, having those solid community connections can turn your event into a buzzing hive of activity and success.

    TL:DR

    • Community contacts are key to successful events.
    • Collaborate with local businesses for mutual benefits.
    • Leverage social media to expand your reach.
    • Engage local influencers and leaders.
    • Trust in word of mouth and personal recommendations.
    • Remember the power of personal touch.
    • Keep an open channel of communication with all parties.

    Why Community Contacts Matter

    Think of community contacts as the glue that holds the fabric of your event together. Last year, a local bookshop in our town wanted to host an open mic poetry night. The event organiser, a local poet herself, reached out to fellow poets, musicians, and even the nearby café to supply refreshments. With each person she contacted, the event grew in scope and spirit. It wasn’t just a night of poetry; it became a celebration of local talent and camaraderie.

    Collaborate for Success

    It’s not just about who you know, but how you collaborate with them that makes community contacts invaluable. When a small family-run bakery partnered with the local library for a children’s story hour, they provided themed cupcakes for the kids. In return, the library promoted the bakery’s new line of pastries. Both parties benefited, drawing attention from new customers and library patrons.

    Expanding Reach Through Social Media

    In today’s digital age, community contacts are not only physical but virtual. Engaging with local businesses and organisations through social media can amplify your event’s reach. For instance, a community yoga studio advertised their outdoor summer sessions by collaborating with the town’s social media influencers. Their shared posts and stories attracted a larger audience than they could have imagined, proving that a few well-placed tags and shares can significantly boost visibility.

    Engaging Local Influencers

    Never underestimate the power of local influencers and leaders. A community theatre group once invited the town’s popular radio DJ to host an opening night. His presence not only drew crowds due to his local celebrity status but also encouraged further media coverage. Local influencers can provide that extra bit of sparkle to your event, making it the talk of the town.

    The Art of Word of Mouth

    In our ever-connected world, word of mouth remains a powerful tool. A neighbourhood charity walkathon relied heavily on participants spreading the word among friends and family. The result? A turnout that exceeded expectations, with a tapestry of stories and personal connections woven throughout the event. Remember, personal recommendations carry a weight that no amount of advertising can buy.

    The Personal Touch

    Personal touches can make all the difference in building strong community contacts. A local crafts fair organiser sends handwritten thank-you notes to all vendors and volunteers—an act that builds goodwill and encourages repeat participation. A little effort in nurturing these relationships can go a long way in ensuring your event’s success year after year.

    Open Channels of Communication

    Keeping an open channel of communication with your community contacts is paramount. After a community gardening event, organisers sent out surveys to participants, asking for feedback and suggestions for improvement. This engagement not only showed appreciation but also provided valuable insights for future events. Ensuring everyone feels heard and valued strengthens connections and enhances future collaborations.

    Building a Network for the Future

    Think beyond the immediate event. Building a network of community contacts is an investment in future endeavours. After a successful food festival, organisers stayed in touch with vendors and volunteers, regularly updating them on future plans. This ongoing relationship paved the way for even larger events, as trust and familiarity grew stronger with each collaboration.

    The Joy of Community Events

    Ultimately, community events are about bringing people together. Whether it’s through shared interests, common goals, or local pride, the connections we forge with our community contacts enrich our events and our lives. As you plan your next event, remember that every handshake, every conversation, and every collaboration adds a stitch to the vibrant tapestry of your community.

  • Unlocking Local Media Connections

    Running an event can be an exhilarating experience, especially when the local community rallies around to make it a success. However, one of the keys to ensuring that your event doesn’t go unnoticed is having the right local media contacts. These are the people who can help spread the word, attract attention, and make sure your hard work reaches the right audience. So, how do you go about building these essential relationships? Read on to find out!

    TL;DR:

    • Identify and connect with local media outlets early.
    • Build personal relationships with journalists and reporters.
    • Offer unique stories and angles to capture their interest.
    • Be prepared with press releases and media kits.
    • Follow up courteously and express gratitude.

    Identify Your Local Media

    Before you can engage with local media, you need to know who they are. Start by identifying all the newspapers, magazines, radio stations, and TV channels that cover your area. Don’t forget about online blogs and community websites too! Keep a list with contact details handy for each outlet. Reach out to the editors and journalists responsible for community sections, lifestyle pages, or business news; these are your potential allies in promoting your events.

    Build Personal Relationships

    Once you’ve identified the right contacts, it’s time to build relationships. Attend local press events, media briefings, or even casual coffee meet-ups. Remember, journalists and reporters appreciate genuine connections just like everyone else. Share your enthusiasm for your project and show interest in their work too. Remember the time when a local bakery hosted a small gathering for journalists, showcasing their newly launched product line? It resulted in a series of feature articles across several publications, all thanks to the personal connections the bakery owner had nurtured.

    Offer Unique Stories

    Journalists are always on the lookout for fresh, interesting stories. When pitching your event, think about what makes it unique or newsworthy. Is there a human-interest angle, a local hero involved, or perhaps a charitable cause at the core? Highlight these aspects to spark interest. Take, for example, a local theatre group that focused on eco-friendly productions. Their efforts to reduce waste in set design caught the eye of local media, leading to coverage that boosted their ticket sales.

    Prepare Your Materials

    Having a well-prepared press release and media kit at the ready can make a considerable difference. These should include all necessary details about your event, high-quality images, and contact information. Keep it concise, engaging, and easy to digest. A pet shelter, for instance, created an engaging media kit with adorable pet photos and compelling stories of successful adoptions, helping them secure spots on local TV segments.

    The Art of Follow-Up

    After you’ve made contact and sent out your materials, don’t just sit back and wait. Follow up respectfully, checking if they need more information or interviews. However, be mindful of their busy schedules and avoid being too pushy. A local charity once shared how a simple thank-you note after coverage led to a lasting partnership with a media house, providing them a continued platform to share their mission.

    Express Gratitude

    Finally, always express your gratitude. Whether your event was featured prominently or just received a brief mention, a simple thank-you can go a long way. Send a note or even a small token of appreciation. This not only acknowledges their efforts but also cements your relationship for future collaborations.

    With these strategies in place, tapping into the power of local media becomes much more achievable. By fostering genuine relationships and offering compelling stories, your events can gain the spotlight they deserve, helping you build a stronger connection with your community. So, get out there and start making those vital media contacts today!

  • Building Strong Stakeholder Connections

    Organising local events can be a thrilling adventure, akin to orchestrating a community symphony. Imagine, if you will, the hum of excitement, the rustle of anticipation, and the harmonious blend of local talents, all coming together to create a spectacle that resonates within your community. But, behind every successful event lies a well-woven tapestry of stakeholder connections. Whether it’s your go-to caterer, the friendly folks at the council, or local talent agencies, having those relationships in place is akin to having the best instruments tuned and ready for the big performance.

    TL:DR

    • Identify key stakeholders early.
    • Foster genuine relationships.
    • Maintain clear communication.
    • Have contingency plans with stakeholders.
    • Regularly review and update your contact list.

    Identify Key Stakeholders Early

    In the initial stages of event planning, it’s crucial to pinpoint who your key stakeholders are. Think of this as identifying the main characters in your community story. These might include local sponsors, venue managers, suppliers, and even local media. For instance, remember the time when the annual summer fair almost didn’t happen because the usual marquee supplier was booked elsewhere? Early identification saved the day when a quick call to a smaller, local tent hire company filled the gap.

    Foster Genuine Relationships

    Building and nurturing these relationships is more of an art than a science. When you treat your stakeholders like partners rather than mere service providers, you’re more likely to cultivate long-lasting connections. One delightful example comes from a local tea festival, where organisers sent personalised thank-you notes with a box of locally sourced tea to each stakeholder, leading to enthusiastic participation year after year.

    Maintain Clear Communication

    Communication is the backbone of any successful event. Keeping stakeholders in the loop about event plans, changes, and expectations ensures everyone is on the same page. Take the case of the neighbourhood charity run, where organisers set up a dedicated WhatsApp group for real-time updates. Despite a sudden route change due to roadworks, the event ran smoothly, earning applause from participants and stakeholders alike.

    Have Contingency Plans with Stakeholders

    Even the best-laid plans can encounter hiccups, which is why contingency plans are essential. Discussing “what if” scenarios with your stakeholders can save the day. Picture the time when a local food festival had to deal with a sudden downpour. Fortunately, backup plans with marquee suppliers meant that the festival continued without a hitch, much to the relief and enjoyment of attendees.

    Regularly Review and Update Your Contact List

    Your list of contacts, much like a garden, needs regular tending. Ensure your stakeholder contact list is up-to-date and reflective of any changes in personnel or services. Imagine the embarrassment of calling a photographer who no longer works with the agency you’ve been using for years! Regular reviews prevent such faux pas and keep your network fresh and reliable.

    Remember the Human Element

    It’s easy to get caught up in logistics and forget the human element that makes these events special. Engage with stakeholders on a personal level, remembering birthdays or sending a quick ‘how’s it going?’ message. This approach paid off for a local art exhibition organiser who regularly checked in with artists, fostering a community-centric vibe that resulted in a more vibrant and cohesive event.

    Embrace Technology for Efficient Management

    Incorporating technology can streamline communication and management of stakeholders. Tools like Trello or Asana offer shared platforms for task management and updates, as evidenced by a successful music festival where organisers and stakeholders could track progress and deadlines effortlessly.

    Feedback is Gold

    Post-event feedback is invaluable. Engaging stakeholders in feedback discussions can unearth insights that help improve future events. Consider a local book fair where stakeholder feedback led to a better layout and improved traffic flow, enhancing the experience for both vendors and visitors in subsequent years.

    Celebrate Success Together

    Once the event is over, celebrating the success with your stakeholders strengthens ties. Whether it’s a small gathering or a simple thank-you meal, acknowledging their contributions makes them feel valued. A community theatre group once organised a special ‘stakeholder night’, with a preview of their new play, creating a buzz and fostering goodwill among all involved.

    Keep Building and Expanding Your Network

    Finally, never stop building your network. Each event is an opportunity to meet potential new stakeholders. Keep your eyes open for unique partnerships. A classic example comes from a local farmers’ market that partnered with a nearby animal shelter, creating a pet-friendly event that attracted a new audience and supported a worthy cause.

  • Essential Emergency Contacts

    Organising a local event can be exhilarating, filled with laughter, community spirit, and the joy of coming together. However, amidst all the fun, ensuring safety and preparedness is crucial. Having a robust emergency contact plan in place is not just a safety net; it’s a lifeline that can make or break the success of your event. Let’s dive into why emergency contacts are the unsung heroes of any local gathering.

    TL:DR

    • Prepare a list of emergency contacts for your event.
    • Ensure all staff and volunteers have access to this list.
    • Plan for specific emergencies relevant to your event type and location.
    • Communicate emergency procedures during the event briefing.
    • Regularly update and review your emergency contact list.

    The Importance of Being Prepared

    Picture this: it’s a sunny Saturday afternoon, and your local food festival is in full swing. Crowds are buzzing, and the smell of freshly baked pies fills the air. Suddenly, a minor accident occurs, and you realise that no one knows who to contact for first aid. A few frantic moments later, someone finally manages to dial the emergency services. These precious minutes could have been saved with a well-prepared emergency contact list.

    Creating a Comprehensive List

    An effective emergency contact list is more than just a jumble of numbers. It should include contact details for local emergency services, first aid providers, event coordinators, and key personnel familiar with the venue. Take a leaf out of the book of our local music festival organisers, who even list contacts for nearby hospitals and clinics, ensuring they are ready for any eventuality.

    Access for All

    It’s all well and good having a list, but it’s useless if it’s not accessible. Imagine a scenario where a volunteer witnesses a medical emergency but doesn’t have the contact list at hand. For this reason, ensure that everyone involved in your event, from volunteers to vendors, has easy access to emergency contacts. A local charity run famously distributed pocket-sized cards with emergency numbers to all their participants—simple yet effective!

    Tailoring to Your Event

    Every event is unique, and so are its potential emergencies. A winter market might need a contingency plan for harsh weather, while a summer fete might focus more on heat-related issues. Consider the specifics of your event and tailor your contact list accordingly. Our annual marathon organisers in town always prepare for possible dehydration cases, with direct lines to quick-response medical teams.

    Communication is Key

    A well-crafted emergency contact list serves no purpose if no one knows how to use it. During your event briefing, take the time to walk through the emergency procedures with your team. A local theatre group once held a mock drill to ensure everyone was aware of the protocols; it not only prepared them but also instilled confidence among participants.

    Keeping It Current

    Outdated information can lead to confusion when it’s most critical. Regularly review and update your emergency contact list to keep it current. A community arts festival found this out the hard way when they discovered during an event that their primary contact for security had moved to a different continent!

    Sharing Insights

    Once your event is over, sharing your insights and experiences with other local organisers can be invaluable. Consider hosting a post-event debrief where you discuss what worked and what didn’t. Our town coffee morning organisers regularly meet to exchange notes, fostering a community that supports each other in creating safer events.

    Learning from Experience

    Every event is a learning opportunity. Use any incidents that occur as a way to refine and improve your emergency protocols. A local scout group always reviews incidents with their team, ensuring they learn and adapt for future events. Their proactive approach has made them a model for preparedness within our community.

    Building a Safer Community

    At the end of the day, having a reliable emergency contact plan isn’t just about individual events—it’s about building a safer, more prepared community. By prioritising safety through a well-managed contact system, local events not only thrive but also strengthen the bonds within our community, ensuring we look out for each other in times of need.

  • Weathering the Storm: Your Wet Weather Policy

    Running events can be splendidly exhilarating, provided the weather holds up. But as we all know, the British climate tends to have a mind of its own. Whether you’re a local business or a community organisation planning an outdoor extravaganza, a robust wet weather policy is your trusty umbrella, ensuring that the show goes on, come rain or shine.

    TL:DR

    • Have a clear wet weather policy in place before the event.
    • Communicate the policy to all stakeholders in advance.
    • Consider alternative venues or dates.
    • Invest in practical weatherproof solutions.
    • Keep an eye on local weather forecasts.

    Understanding the Importance of a Wet Weather Policy

    Picture this: Your local food festival is all set. Stalls are laden with delicious treats, and the scent of sizzling delicacies wafts through the air. Suddenly, the skies darken, and the heavens open. Without a wet weather policy, chaos ensues—vendors scrambling to save their wares and visitors running for cover. But with a solid plan, the festival continues to thrive, with attendees enjoying their treats under covered areas and vendors prepared for the downpour.

    Planning for Wet Weather

    A well-thought-out wet weather policy begins with acknowledging the unpredictability of the weather. This means having contingencies in place, such as alternative venues or dates that can accommodate the event if the forecast turns grim. It’s also essential to have clear communication channels with all stakeholders, ensuring everyone knows what to expect and when decisions will be made.

    Communicating Your Policy

    Communication is key. Whether it’s ticket holders, vendors, or volunteers, everyone needs to be informed of the wet weather procedures well in advance. Consider using emails, social media, and other digital platforms to keep everyone in the loop. For instance, a local arts fair successfully managed an unexpected shower by sending timely updates through their social media channels, ensuring all attendees were aware of the new arrangements.

    Investing in Weatherproof Solutions

    Being prepared doesn’t just stop at having a plan. Investing in practical weatherproof solutions can make all the difference. From marquees and tents that can withstand gusty winds to hiring portable flooring that prevents muddy disasters, these investments can save the day. A community music festival once saved its annual event by renting large tents, allowing performers and audiences to stay dry and enjoy the show.

    Keeping an Eye on the Forecast

    In the days leading up to your event, keep a close watch on the local weather forecast. Modern technology offers a plethora of apps and websites providing accurate and timely updates. This will help you make informed decisions, whether to go ahead, reschedule, or switch to a backup venue. A farmer’s market organiser in our town once dodged a weather bullet by monitoring forecasts and adjusting their setup accordingly, ensuring a seamless experience for traders and shoppers alike.

    Embracing Flexibility

    Flexibility is your friend when dealing with wet weather. Sometimes, despite the best plans, Mother Nature has her own agenda. Being adaptable and ready to make quick decisions is crucial. For example, a local charity run converted what seemed like a washout into a virtual run, allowing participants to complete their distances at their convenience and still raise funds for the cause.

    Learning from Experience

    Every event is a learning opportunity. After the event, gather feedback from attendees and team members to see how well the wet weather policy worked and identify any areas for improvement. A local Christmas market learned from a particularly wet year and introduced more sheltered seating the following year, enhancing the customer experience significantly.

    The Community Spirit

    Ultimately, a well-executed wet weather policy not only preserves the event but also reinforces the spirit of community. It shows resilience and the ability to adapt, qualities that resonate with locals and build lasting connections. When a local theatre group’s outdoor play faced unexpected rain, they invited the audience to join the cast in a nearby community hall, turning the evening into an intimate, memorable experience that many cherished.

    Conclusion: Preparing for the Unpredictable

    A wet weather policy is more than just a backup plan—it’s a testament to an event’s readiness to face the unpredictable with confidence. For local businesses and community organisations, it ensures that events remain enjoyable and successful, regardless of what the weather may bring. So, next time you plan an event, remember to keep your wet weather policy handy; after all, it might just save the day.

  • Mastering the Art of Cancellation Policies

    Running events can be a thrilling adventure filled with laughter, learning, and occasional hiccups. But there’s one thing that can transform potential chaos into smooth sailing: a well-crafted cancellation policy. Let’s dive into the world of cancellation policies and see how they can make or break your local events and business endeavours.

    TL:DR

    • Set clear cancellation terms for events.
    • Be transparent and reasonable with fees.
    • Communicate promptly with attendees.
    • Offer flexible options if possible.
    • Protect your business and customer interests.

    Setting the Stage: Why Cancellation Policies Matter

    Imagine organising a local cooking class with a celebrity chef. You’ve invested time, money, and resources. Suddenly, a participant cancels on the day of the event. Without a cancellation policy, you’re left with an empty chair and a lost fee. A well-drafted policy helps prevent such dilemmas. It sets expectations for both organisers and attendees, ensuring everyone knows where they stand.

    The Art of Balance: Fairness and Protection

    Creating a cancellation policy is like walking a tightrope. On one side, you want to protect your business from last-minute cancellations that can lead to financial loss. On the other, you must remain fair and considerate to your customers. Take a local yoga studio, for instance. They might allow cancellations up to 24 hours before a class with a full refund, but charge a nominal fee thereafter. This balance protects the business while respecting the customer’s needs.

    Communication is Key

    Consider a small theatre company hosting regular performances. Their policy states that tickets can be refunded up to 48 hours before showtime. If a show is unexpectedly cancelled, they reach out immediately to ticket holders with options for refunds or rescheduled dates. Clear, direct communication is crucial. It builds trust and helps maintain a positive relationship with your audience, ensuring they return for future events.

    Flexibility: A Modern Approach

    In today’s fast-paced world, flexibility can be a major selling point. A local art workshop might offer transferable tickets, allowing attendees to pass their spot to a friend if something comes up. This not only fills the seat but also shows a customer-centric approach, increasing goodwill and attracting more participants.

    Learning from Experience

    Let’s take a cue from a local hiking tour company. After facing a series of last-minute cancellations due to unpredictable weather, they amended their policy. Now, they offer alternative dates or full credits towards future tours. The key takeaway? Adapt and learn. By analysing past experiences, you can refine your policy to better suit your business model and clientele.

    Legal Considerations

    It’s wise to consult with a legal professional when crafting your cancellation policy. While we’re focusing on local business dynamics, legal advice ensures your policy is compliant with broader consumer protection laws. A proper legal foundation can save you from potential disputes and safeguard your business interests.

    Document and Display

    Once your policy is polished, make sure it’s visible. Whether it’s on your website, tickets, or registration forms, ensure attendees can easily find and understand it. A local music festival might include a clear section on their webpage, creating transparency and reducing misunderstandings.

    Consistency: The Golden Rule

    Consistency builds credibility. Apply your cancellation policy uniformly, regardless of the situation. This fosters trust and fairness. If a local community centre consistently enforces their policy, patrons know they can expect the same treatment as everyone else, fostering a sense of equity.

    Adapting to Feedback

    Feedback is invaluable. After hosting an event, gather insights from attendees about their experience with your cancellation policy. Perhaps a local craft fair organiser discovered that their no-refund policy was too rigid and adapted it to allow credits for future fairs. Listening to your audience can lead to policies that better serve both parties.

    The Takeaway: Craft with Care

    In the world of local events and businesses, a cancellation policy isn’t just a formality—it’s a vital tool. It protects your investments, respects your customers, and ultimately, contributes to the success and sustainability of your ventures. Craft it with care, and it will serve you well.