Their previous website was not being updated and also was not mobile and tablet friendly.
To keep overall costs down the design process was simplified and iterations limited. The main objective was to get a clean, mobile friendly layout with ease of updating the catalogue.
Technically the website was implemented in WordPress using the Genesis and a modified Studio Press theme. The main effort was involved in creating the custom catalogue using custom post types and custom meta boxes to ease product maintenance.
The project was a mid range budget and also we assisted with moving the images over to the catalogue.