There are many premium design features to help show off the models and processes.
The design process included wireframes and mockups from a bottom up and top down custom design process.
Technically the site has been built on WordPress ( multi-site as there are international version ) using the Genesis framework as a base. Extensive use of custom post types and custom meta boxes to make adding and editing model data easier.
This is no budget website, it is key part of the marketing strategy of the business and a significant investment.