In this price range you will be getting either a custom design built for your CMS from first design principals based on your branding. You may even get some branding design consultancy too – OR – you may get some complex functionality, such as e-commerce, paid membership sites, complex directories.
You also may get content produced or optimised for SEO for you.
Still don’t expect ongoing digital marketing, but some inital activities ( like setting up Facebook pages etc.) even Adwords accounts may be included.