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How marketing to the modern man is changing…

Admit it, when you think of marketing and customers, you automatically think of women. And to a certain extent, we can forgive you for that. In most cases, women tend to make the purchasing decision, especially when linked to certain kinds of products and services. However, marketing to the modern man means that you are …


Social media, statistics and decisions – Part 1

Understanding all three components is somewhat essential we feel but unless you have a finely tuned analytical mind, it can be difficult to decipher the good, the bad and the ugly. As the 19th Century British Prime Minister, Benjamin Disraeli said, “There are three kinds of lies: lies, damned lies and statistics” And so when …


Keeping your website alive

And we don’t mean the up time of servers! We are continuing our theme that websites are live, living things that need to be fed and nurtured on a regular basis. Websites objectives Somewhere in the not-so-distant past, we have talked about website objectives. For all the fancy words and umpteen bullet points, extracted from your …


Why do most websites fail?

fail, verb – “to not succeed in what you are trying to achieve or are expected to do” You carefully selected the colours, you diligently created a brief for the designer and you carefully oversaw the site build. So why hasn’t your website achieved what you expected? Have you got the right focus? It’s only …


5 ways to make your social media goals ‘sticky’

Part 2 of 2 In this Locally mini-series, we will be looking at which social media platforms could be the best fit for small businesses, based on their industry and ‘type’. In Part 1, we looked at which social media platforms could work for your business, by identifying categories of business. In this second part, we will be looking at …