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Clicks and mortar – why the online and pop up approach could work

Pop up shops are popping up everywhere, from the streets of the capital to back waters of hill and sale. Sounds almost over-dramatic but the pop up shop revolution has shown no sign of slowing down, stopping or disappearing. Its sticking power has given rise to much musing about the state of the economy, the …


How much IS too much?

How do you know if you are over-doing it with the tweets…? The story of Australian Jade Ruthven, and the letter she received from her ‘friends’ regarding her supposed over-posting of her tiny daughter’s progress on Facebook saw many people pose the question, can you really post too much on social media? Where is the cut-off …


5 minute read: how to create a #hashtag campaign

Hashtags are a great way of connecting and engaging with an audience but, in order for them to become the marketing vehicle you want or need them to be, you need to take several steps. Follow our 5 minute how to guide and your hashtag could become an almost too-hot-to-handle-social-media-campaign… Step 1: Find out what …


How to avoid pitfalls and reap the rewards – a ‘how to’ guide for local websites

With the marriage of Twitter and Foursquare on the cards, it has, once again, thrown light on a sticky patch that many local businesses encounter, especially when creating their presence online; just HOW do you reach the local populace whilst using global online platforms? What is the point? And why, oh why, do you need a …


The Marriage of Twitter and FourSquare

March 2015 saw an announcement from Twitter that they will partner with Foursquare to pinpoint ‘location tagging in tweets’. But, what does this mean for you and your business… if anything at all? Let’s examine the facts… Recently, we have looked at how local business, who rely on local customers can harness the global power …


The Value of the Landing Page

The online world is full of links, all competing to grab the attention of the thousands of passing eye balls per hour; some will blink and stay long enough to engage/buy/sell/comment/like/share and so on. Links are all signpost to ‘Somewhere’; some may be pointing at ‘Nowhere’, a land bereft on the vast continent of the …